How to Create an Organizational Structure for a Small Business

Organizational Structure for a Small Business


Do you need an organizational structure for a small business? Before we had an accountability chart at SoYoung, roles were so fuzzy that essential tasks often fell through the cracks, leading to a last-minute panic. But once we had a written organizational structure in place, we saw a huge boost in our overall efficiency. While there are still a ton of things to get done, we now each have a clear set of priorities that help us stay focused, productive and accountable.

Here is a step-by-step guide on how to create an organizational structure for a small business, along with an example of SoYoung’s accountability chart:

Step 1: Create departments by starting with the 3 elements common to every business:

Open a new powerpoint, keynote or google drawing doc – anything that will allow you to create a simple layout. You can even use pen and paper to start. Draw 3 boxes with the 3 core functions of every business:

  1. Sales and marketing – every business needs to generate sales
  2. Operations – every business needs to fulfill on the promises it makes to customers by delivering products or services
  3. Financial and Admin – every business needs to keep track of its finances and insure that its infrastructure is maintained.

Step 2: Bucket more specific roles under each of the 3 main functions

Underneath each department, list the specific roles that must be filled in your business. Here is a quick list of some of the most common roles that you can adapt to your company’s structure:

Sales & Marketing


Financial and Admin

Step 3: Assign a specific person to lead each department and own each role.

Write a single name beside each of the boxes in the org chart. Since you’ll each be taking on numerous titles, it helps to also be specific by adding a few high level responsibilities under the title.

Step 4: Define the Executive Leadership Structure

When there are 2 leaders in an organization they’ll ideally have complementary personality types:

I’m going to introduce a potentially controversial idea here, so please hear me through. While you may value the idea of equality in your partnership, I strongly advise giving a single person the final word in order to avoid organizational deadlock. In the case of equal partnerships, this person should always be the organizational thinker.

Why? Because you can have a business without a creative thinker but you can’t have a business without an organizational thinker. At the end of the day, a mediocre idea that is well executed will trump a brilliant idea that is poorly executed.

If you have serious questions about what role each partner will play it may be an indication of more fundamental problems in the partnership. That’s why it’s best to have this conversation early on, so you can avoid bigger pitfalls down the road, when there is more at stake.

Example: The SoYoung Organizational Structure

See SoYoung’s Accountability Chart

At SoYoung we currently have four full time employees and one part time admin person. We also have a host of suppliers and contractors we work with in areas such as product development and accounting.

You can see from our org structure that Catherine is the Integrator (the Organizational Thinker) and I am the Visionary (the Creative Thinker), which is aligned with our respective personalities. You’ll notice that we’ve also added a Product development department at the top level of our organization. We initially had it under operations but decided we wanted to place more importance on it by moving it up a level in the chart.


There are 4 steps to creating an accountability chart

  1. Start with the three elements common to every business to create your departments: Sales and Marketing, Operations, Finance & Admin
  2. Bucket the roles specific to your business under the three departments
  3. Assign a person to each role
  4. Define your executive leadership structure

Creating an organizational structure for a small business is one of the first things you should look at when planning your venture. In addition to creating clear roles and responsibilities, an accountability structure is a valuable strategic planning tool allowing you to spot current gaps and plan next hires so that you can focus on where you deliver the most value.

Jeremy Robinson is a Partner and Chief Marketing Officer at SoYoung, a eco-friendly brand of lifestyle bags for families. He is the founder and editor of Indie Brand Builder.

This article is by Jeremy Robinson from

Cameron Nouri
by Cameron Nouri I am the Director of Growth at Pingboard. I consider myself an entrepreneur at heart. I love trying new things and taking educated risks on new ventures, both professionally and in my personal life. I bring that passion to work everyday where I enjoy helping others discover the power that Pingboard can unlock.